Edward Lees - Creative Director | Copywriter
Edward is a Toronto based writer that excels at developing ideas that are grounded in strategy, guided by business objectives and steeped in consumer insights. Creating ideas that resonate with and are embraced by consumers.
For 20 plus years, Edward has honed his skills working alongside and learning from some of the very best in the business. At Toronto agencies such as BBDO, Dentsu and Bensimon Byrne.
He has developed integrated marketing campaigns for both B2C and B2B brands including Land Rover, Jaguar, Harley-Davidson and Molson Canadian to name a few.
His experience spans digital, experiential, social media, TV, radio, print, outdoor, DM, promotions and everything in between.
Each of these opportunities contributed to the development of his diverse range of capabilities, giving him the ability to work effectively within complex environments.
My Approach: Creative Director. Strategist. Truth-teller.
As a Creative Director/Copywriter with over 20 years experience, I know that provocative creative isn’t the measure of success; it’s just a means to an end. To be successful, it needs to deliver on business objectives and actually grow business.
But today’s savvy consumers aren’t just looking for brands that add value to their lives. They align themselves with companies that share their values and authentically live their story. So I work to uncover the relevant insight and authentic truth and then find an interesting way to tell the brand’s story.
I call it exceptional truth-telling. And it builds deeper, more meaningful relationships, turns indifferent consumers into brand advocates, driving business results.